What if the only way forward is Sideways?

Sideways Universe™ is the flagship brand of Sideways Brain Universe LLC, founded by Brian Schechter. We create functional products, characters, experiences, and ideas designed to help people think differently and live better. Smoothlie™ is the first product emerging from the Sideways Universe.

Smoothlie™ brings functional nutrition to everyday momentum. Sideways Guy™ is the original character of Sideways Universe™, and Fortunates™ are its playful expressions of positivity, perspective, and good fortune in motion.

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